At the moment the first stage of call for entries is opened and will last till 31.01.2018.

This year the Festival will preserve three stages of entry submission with significant financial bonuses for participants at early stages. More information on the deadlines and fees for each of the contests is provided on FEES page.

Entries are uploaded online. To submit your entries please register on the website by clicking "Login" button and specifying all requested data, and then in your personal account upload your entries into suitable contest / nomination. After that your entries will be sent for moderation.

Competition program of X White Square is updated due to up-to-date industrial trends and this year consists of 6 contests, 17 nominations: 

CREATIVITY
FILM
PRINT
RADIO & AUDIO
OUTDOOR
INTEGRATED
BRANDED CONTENT & ENTERTAINMENT

BRANDING
COMMUNICATION DESIGN
PACKAGING DESIGN
DIGITAL DESIGN

CREATIVE EFFECTIVENESS

MARKETING
PROMO & ACTIVATION
PR
DIRECT
MEDIA
INNOVATIONS

DIGITAL
DIGITAL
MOBILE
CREATIVE DATA

SOCIAL ADVERTISING 

Judging at White Square is based on the Regulation of jury work which defines criteria, mechanics and principles of evaluation of entries.

Only entries created and implemented since January 1, 2017 till April 19, 2018 are eligible for participation at the Festival, except for the entries that took part at White Square in 2017. The main criteria of judging are originality, innovativeness of idea and the quality of its implementation. In Creative Effectiveness contest participating entries must be created not earlier than in 2016 and demonstrate their effectiveness in 2017-2018. The main criterion of judging is effectiveness of project.

Entries will be evaluated by five categories of international jury. Judging will take place offline in Minsk on the eve of the festival and will be held in English. Therefore, all projects submitted to the Festival must be translated into English or contain English subtitles.

Detailed technical requirements for each of the contests can be found on  CONTESTS page.

Shortlists will be announced on the website during the first day of the festival. Prizewinners – at Awards show on April 21.

With questions connected to entry submission please contact the Directorate of the Festival via konkurs@adfest.by or tel. in Minsk +375 17 204 42 27, +375 17 204 41 17, +375 17 204 17 99, +375 17 204 18 99.