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X International

Advertising and

Marketing Festival

April 19-21, 2018

Minsk, Belarus

Submit entry
Buy accreditation

Creativity

F. FILM

F1 TV
F2 Online

P. PRINT

P1 Print

R. RADIO & AUDIO

R1 Radio & Audio

O. OUTDOOR

O1 Outdoor

K. INTEGRATED

K1 Campaigns
K2 Digital & Social
K3 Viral campaign
K4 Product / brand launch campaign
K5 Image campaign
K6 Low budget campaign
K7 Selfpromo

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content
N2 Audio branded content
N3 Interactive branded content
N4 Branded events
N5 Brand experience

Branding

B. COMMUNICATION DESIGN

B1 Logo
B2 Corporate identity
B3 Calendar
B4 Multi-page editions
B5 Souvenirs and business gifts
B6 Brand environment & experience design

X. PACKAGING DESIGN

X1 Packaging of foodstuffs
X2 Packaging of non-food products
X3 Innovative, non-standard packaging

Q. DIGITAL DESIGN

Q1 Website design
Q2 App design
Q3 Design of virtual promo-tools

Marketing

A. PROMO & ACTIVATION

A1 Use of promo (mediums & experience)
A2 Strategy
A3 Campaign
A4 Digital & Social
A5 Low budget project

C. PR

C1 Strategy
C2 Campaign
C3 Digital & Social
C4 Influencer

H. DIRECT

H1 Strategy
H2 Campaign
H3 Digital & Social

M. MEDIA

M1 Use of media channel
M2 Strategy
M3 Campaign
M4 Digital & Social
M5 Guerrilla marketing
M6 Ambient media

I. INNOVATIONS

I1 Innovations

Creative Effectiveness

E. CREATIVE EFFECTIVENESS

E1 Creative effectiveness

Digital

D. DIGITAL

D1 Websites
D2 Interactive projects
D3 Pre-rolls
D4 Web banners
D5 Integrated digital campaign
D6 Viral campaign
D7 Social
D8 Branded tech and innovations

G. MOBILE

G1 Apps
G2 Games
G3 Bot usage
G4 AR / VR
G5 Mobile tech and innovations

T. CREATIVE DATA

T1 Data driven targeting
T2 Data driven insight
T3 Use of real-time data

Social AD

S. SOCIAL ADVERTISING

S1 Socially-oriented film
S2 Socially-oriented print
S3 Socially-oriented radio
S4 Socially-oriented project / campaign