On April 20 Pedro Pires, Chief Creative Officer & CEO of Solid Dogma, President of Clube Criativos de Portugal, Branding jury member, will hold a lecture AN ARTISTIC VIEW TO BRANDING AND A BRANDING VIEW ON CULTURE and will tell how "art for branding", when produced with quality and ethics, can be a useful and positive tool of social influence because it represents a commitment of the brand to do something more than simply try to sell a product, represents a commitment, a desire for cultural integration and respect for the consumer.

Don’t miss it! Register to participation now!