Firas has 20 years of experience in the advertising world with a background in design and art direction. He began his career as a freelance graphic designer in 1996 and moved on to start his design house before relocating to Dubai in 1999.

In Dubai, he started in a small local agency where he had to be the Art Director, Designer, finalizer, Arabic Copywriter, Production Manager and sometimes the Suit. After spending three years learning every aspect of the business, he decided to move on and join the multinational advertising world.

He joined Lowe Dubai, as Graphic Designer and progressed to gain the role of Art Director. From there, he moved on to join JWT Riyadh before moving to JWT Dubai, where in just a couple of years, he managed to become one of the most awarded creatives in the JWT MEA network.

In 2010, he took on a new challenge and joined DDB Dubai, as a Creative Director before getting promoted to and Executive Creative Director. Since then, Firas and his team has managed to turn DDB Dubai around, delivering outstanding campaigns to their clients – winning DDB’s first Cannes Lions, CLIO, DA&D, LIA, Dubai Lynx Grand Prix and Grand Cristal.

Over the years his work has been recognized at all the prestigious award shows including CLIO Awards, D&AD, One Show, Cannes Lions, Epica Award, New York Festivals, London International Awards, Palais Du Louvre, Dubai Lynx, MENA Cristal Awards and others.

In 2014 he was ranked amongst the Top 50 ECDs Worldwide and 11th amongst the Top ECDs in the MENA Region.