Born in northern Sweden, after earning a degree at Berghs School of communication, Magnus began his career as a copywriter at Leo Burnett in Beirut. After a year in sunny Lebanon he moved to rainy London where he worked at Wieden+Kennedy followed by five years at INGO Stockholm. Today he is a completely satisfied copywriter at Perfect Fools in Stockholm.

Over the years he has won over 100 international awards, including one Black Pencil in D&AD, Titaniumand Grand Prix in Cannes, two Grand Clios and four Grand Prix at Eurobest.