Mikhail has a university degree in the field cosmic far from advertising. Cosmic in direct sense – he studied to be an engineer-constructor of electronics for flying beyond the atmosphere vehicles. It turned out that it is not necessary to fly so high to make inspiring inventions. As a result of this understanding, he has realized dozens of projects for different brands as Red October, KIA, Toshiba, Merz, Donstroy, Sberbank, Rosneft, Mitsubishi Electric, etc. and won prizes at international ad festivals as White Square, KIAF, Red Apple, Cristal, Idea!, Silver Mercury, AdBlackSea, Cristal.

Having started to look for space on the Earth he couldn’t stop and his second university degree – film directing – helps him with that.

He loves to create social projects: “Museum of Sakharov” - project to raise money for museum opening, ”My nanny is Baba-Yga’, a book about dementia symptoms of elderly people; Mikhail creates projects on a going basis for the fund “The joy of old age” devoted to elderly people's home support.

Jury member of such festivals as White Square, Silver Mercury, Dragons of Asia, Great Eight, KIAF, ADCR, New York Festivals, IDEA!, LAMA, Ad Stars.

 Member of ADCR.