Svetlana has over 17 years of work experience in marketing and advertising. She knows in practice how the synergy of strategy and accurate idea ensures the success and development of brand.

TWIGA Group Ukraine is included into the TOP-3 of Ranking of effectiveness of advertising and communications holdings, and agencies of group are the leading Ukrainian market players in their specialized areas. TWIGA Ukraine is also one of the leaders in creativity, a prize-winner of international and Ukrainian festivals (over 70 awards collected during 2010-2017, with 3 short-lists in Cannes Lions among them).

Svetlana has two higher educations (marketing, linguistics), Executive MBA in KMBS.

Deputy Chairman of International Association of Marketing Initiatives, author of lectures and reports on of marketing communications (EBA, KMBS, IAMI etc).

Has been a jury member of such festivals and awards shows as Effie Awards Ukraine 2012-2017, KIAF, Silver Mercury and others.